AniMali is a brand aimed at children that is a direct competitor of Garanimals, selling clothing, shoes, and other merchandise.
The company approached Khat Graphics with the desire to create a new logo as well as a character to represent their fun new brand. The character needed to be fun and excited, so I setting on a very energetic pose with lots of colors, set in a lighter background to better stand up to a variety of clothing and merchandise colors.
The initial design included a lot of character sketches and facial studies to get just the right amount of excitement. AniMali Kidzwear branding included the creation of the logo, the character concept and illustration, and marketing concepts.