Cornerstone Holistic Institute

Cornerstone Holistic Institute provides innovative bodywork and massage geared toward the needs of today’s elite, professional, or serious amateur athlete. It is a business based out of Wake Forest, NC. The company was in serious need of a branding redesign and approached me with ideas on how to better reflect the “feel” of their family.


Logo & Brand Design

Through constructive back-and-forth with the client we settled on a logo that represented CHI’s family roots and love of peace and tranquility. The butterfly in the branches represents the inner soul and the tree of life’s roots run deep. The branches sway gently in the wind lifting up the beautiful blossoms of a newfound life.