Shep-Hard Lager (originally Shepherd Lager) approached Khat Graphics with the desire to create an entire new look for their original locally brewed product.
Shep-Hard Lager has a rich history right in the heart of Raleigh North Carolina and is aimed at young adults. Their preferred demographic are individuals who value quality, achievement, and sophistication.
The company has a deep affinity for the strength and time-honored loyalty of the Shepherd breed, so it featured heavily in the design. The greens and golds used also represented their passion for organic ingredients and a rich, bold taste.
Two additional designs were also created for their other flavors. A light fawn shepherd for their Light Lager, and a dark shepherd for their special dark, Black Label.